SmallBizGenius Analysis
Cabela's receives mixed customer feedback, with many praising the in-store experience but criticizing online orders and customer service. While some customers enjoy the atmosphere and product selection, others report issues with order fulfillment, returns, and deceptive practices.
Category Breakdown
Scores based on analysis of 96 recent reviews
Customer Service Issues
2.5/10Many reviewers report negative experiences with Cabela's customer service, citing rude or unhelpful staff, long wait times, and difficulty resolving issues. For example, some customers were denied assistance with returns or had their concerns dismissed by managers, as one reviewer stated, "The management laughed it off and the associates were unbelievably rude."
42 reviews mention thisOnline Order Problems
3.0/10A significant number of reviewers complain about issues with online orders, including items being out of stock after purchase, orders being canceled without notification, and delays in shipping and delivery. One reviewer shared, "Ordered merchandise on January 5, 2025. Still did not get the merchandise," highlighting the unreliability of the online ordering system.
38 reviews mention thisReturns and Refunds
3.5/10Several reviewers express frustration with Cabela's return policy and refund process, noting long processing times and difficulties in getting their money back. One customer reported, "We returned the coat 11/20/25 and still have not receive our refund...Still no refund as of 12/28/25," illustrating the delays some customers experience.
20 reviews mention thisIn-Store Experience
7.0/10Some reviewers praise the in-store experience at Cabela's, highlighting the atmosphere and helpful staff. For instance, one reviewer mentioned, "My whole family loves this place! It’s more than just a store, the atmosphere makes it a true experience."
15 reviews mention thisFirearm Purchases
4.0/10Several reviews mention issues related to firearm purchases, including being wrongfully accused of straw purchases, delays in processing paperwork, and being sold defective guns. As one reviewer stated, "Don't buy guns from this store. They sell used and defective guns as new."
12 reviews mention thisCredit Card Pressure
3.0/10A few reviewers mention being pressured by Cabela's employees to apply for a credit card during checkout. One reviewer recounted, "Through the checkout I was Hassled about getting credit card. When I told her NO she would not accept my response."
8 reviews mention thisWebsite Issues
3.0/10Some reviewers report problems with Cabela's website, such as difficulties loading products into the cart and the site freezing. One reviewer simply described it as a "Janky website."
5 reviews mention thisPros & Cons
What Customers Love
"I love their bow selection and the staff is super helpful if I ever need help. I definitely recommend for any outdoor needs!"
"My family loves this place! It’s more than just a store, the atmosphere makes it a true experience."
"Prompt, excellent, professional service: I ordered a shotgun online for store pick-up. The firearm was ready for pick-up in a week. The shotgun was an excellent price, the store staff was friendly, professional, and knowledgeable."
"Excellent website experience. Ship to store at no cost option is great. Always prompt delivery. Private label clothing is typically excellent quality with consistent sizing."
"Cabela’s went above and beyond this weekend. They sponsored a fishing day at VA Togus for our Veterans. A lot of our Veterans are stuck in doors most everyday."
Common Complaints
"Cutomer Service- Does Not Exist: Picked up a firearm at the Concord NC location. Went through 3 verifications which took additional time."
"Ordered from Cabela’s and package never showed up. Fedx doesn’t know what they are doing either. Useless. Never ordering from Cabela’s website"
"The worst experience ever! We returned a coat that was to be a warm winter coat as per the sales person their name brand coat. costs $150 on sale. We went home and this coat was any thing but warm! We returned the coat 11/20/25 and still have not receive our refund."
"Through the checkout I was Hassled about getting credit card. When I told her NO she would not accept my response."
"Janky website. Can't load product to cart. Infuriating."
Common Questions About Cabela
Answers derived from customer review patterns
Is Cabela legit and trustworthy?
Cabela's has a significant number of negative reviews that raise concerns about its trustworthiness, particularly regarding online orders and customer service. Many customers report issues such as orders being canceled without notice, items being out of stock despite being listed as available, and long delays in receiving refunds. While some customers have positive experiences in physical stores, the prevalence of negative feedback suggests that Cabela's may not be a consistently reliable option, especially for online purchases. Small business owners should proceed with caution and consider alternative suppliers with more consistent service.
Based on 45 reviewsDoes Cabela have good customer service?
Based on the reviews, Cabela's customer service is a major area of concern for many customers. Numerous reviewers report negative experiences, citing rude or unhelpful staff, long wait times, and difficulty resolving issues. Some customers were denied assistance with returns or had their concerns dismissed by managers. The lack of consistent and effective customer support makes Cabela's a potentially frustrating choice for small business owners who rely on prompt and reliable assistance.
Based on 42 reviewsIs Cabela worth it for small business?
Whether Cabela's is worth it for small businesses depends on their specific needs and risk tolerance. The wide selection of products and occasional positive in-store experiences might be appealing, but the numerous complaints about online order issues, poor customer service, and inconsistent policies raise significant concerns. Small businesses that require reliable and consistent service may want to consider alternative suppliers with a better track record. If a small business chooses to use Cabela's, it may be best to focus on in-store purchases to mitigate the risks associated with online orders.
Based on 30 reviewsWhat is Cabela's return policy like?
Cabela's return policy is mentioned as being a 60-day return policy, which some reviewers find restrictive compared to other outdoor retailers. Several reviewers express frustration with the return process, citing long processing times and difficulties in getting their money back. This can be problematic for small business owners who may need to return items due to defects or incorrect orders. The combination of a relatively short return window and a potentially cumbersome return process makes Cabela's return policy a potential drawback.
Based on 2 reviewsWhy are customers complaining about firearm purchases at Cabela's?
Several reviews highlight issues related to firearm purchases, including being wrongfully accused of straw purchases, delays in processing paperwork, and being sold used or defective guns as new. These issues can create significant frustration and distrust among customers. The combination of potential legal complications and quality control concerns makes firearm purchases at Cabela's a risky proposition for both individual buyers and small business owners.
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